Fintech Disruption in Banking - Riders are on the Storm

Vector 2

How fintechs and bigtechs are growing through innovation and how FIs must follow suit

Download
Overview
chapter1-label

Fintechs and Bigtechs are unleashing a storm of disruption

Dozens of industries have been caught by surprise by technology disruption over the last few years

title-gradient-line
Image shows the table of disruptor company logos-Netflix, Adobe, Apple, Uber and disrupted company logos - blockbuster, xerox, swatch, and nokia.
mv-batg-brand-list-2b

With disruptors capturing value from incumbents

title-gradient-line
Image shows the bar chart representation of retail disruptor market cap as of june 2021
Image shows the bar chart representation of automobile disruptor market cap as of june 2021

Financial services presents a huge opportunity for disruption

title-gradient-line
Image shows the bar chart representation of $2.5 trillion in value up for disruption in market cap.
Image shows the bar chart representation of $2.5 trillion in value up for disruption in market cap.
cb-insight-graph-4

This opportunity has attracted over $70 Billion in funding for North American Fintechs in the last 5 years

title-gradient-line
Source: CB Insights

Leading to Challenger Fintechs raising unprecedented war chests to combat FIs / Banks for market share

title-gradient-line
Infographic shows the crunchbase stats of fintech fundraising timeline during the year 2019, 2020 & 2021 along with brand logos.
Infographic shows the crunchbase stats of fintech fundraising timeline during the year 2019, 2020 & 2021 along with brand logos.
Source: Crunchbase (July 2021)

... and to legacy banks/FIs being under attack from all directions

title-gradient-line
Infographic shows the examples of technologies that disrupted fIs and banks
Infographic shows the examples of technologies that disrupted fIs and banks
Source: Crunchbase (July 2021), Zeta analysis

“Absolutely, we should be scared s***less about that.”

Jamie Dimon

CEO, JPMorgan Chase, on the Fintech threat to Banks
title-gradient-line
Source: Company Analyst Brieng (Jan 2021)

Examples of technologies that disrupted fIs and banks

neobank-icon

Neobanks

title-gradient-line

Neobanks are seeing large scale adoption

title-gradient-line
Image shows the bar chart representation of Neobanks and their customers.
Source: Company press releases

And causing a massive customer share shift

title-gradient-line
causing-massive-customer-share-shift
mv-causing-massive-customer-share-shift-2
Illustration of neobank mobile app showing customer account & its information.
Illustration of neobank mobile app showing customer account & its information.
Source: Forbes (Feb 1 2021), Challenger Bank Chime Reaches The 12 Million Customer Mark, Cornerstone Advisers (2021)
forbes-icon

In January 2020, just 4% of Gen Zers and Millennials considered a checking account from a challenger bank their primary account. By December 2020, that percentage had grown to 15%.

title-gradient-line
Source: Forbes (Feb 1 2021), Challenger Bank Chime Reaches The 12 Million Customer Mark, Cornerstone Advisers (2021)
big-tech-icon

Big Tech

title-gradient-line

Apple is coming for
your credit card

title-gradient-line
credit-card-list-image-3
mv-credit-card-list-image-3
Illustration of gray color Apple credit card.
Source: Source: Forbes (Mar 09, 2020), If Tim Cook Won’t Tell The World How The Apple Card Is Doing, I Will
Source: Bain (Nov 2019), Global Consumer Banking Survey; Techcrunch (Apr 5 2021), eMarketer (Mar 30 2021)

Amazon is unbundling the bank

title-gradient-line
Image shows the Amazon digital banking & payment products that shows logos of Amazon cash, lending, pay, protect, and prime.
Image shows the Amazon digital banking & payment products that shows logos of Amazon cash, lending, pay, protect, and prime.
bnpl-cart-icon

BNPL

title-gradient-line
Source: Company annual reports & press releases
acent-timer

55.8% of consumers have used a buy now, pay later service, up from 37.65% in July of 2020 - an increase of almost 50% in less than one year.

title-gradient-line
Source: Ascent (March 2021), Study: Buy Now, Pay Later Services Continue Explosive Growth
title-gradient-line

The number of credit cards has declined in Australia since 2016-17, with consumers pivoting towards BNPL services

Image shows the time series chart representing BNPL revenue vs credit cards from 2011 to 2021 in the US market.
Image shows the time series chart representing BNPL revenue vs credit cards from 2011 to 2021 in the US market.
people-list

62% of buy now, pay later users think BNPL could replace their credit cards.

title-gradient-line
Source: Ascent (March 2021), Study: Buy Now, Pay Later Services Continue Explosive Growth
paytech-icon

Paytech

title-gradient-line
Illustration of mobile app showing cash app.
Source: Square (Feb 2021), Q4 2020 Letter to Shareholders
jmpc-plan-4

Paypal and Square together have valuations that rival large banks

title-gradient-line
Source: Market cap as of June 2021
chapter-2-label

How are Fintechs
building market share with business models?

By changing the business model & how they deliver value

title-gradient-line
Image shows the financial technology integration to deliver nextgen business model for fis and banks.
mv-changing-business-model-deliver-value-4

By segmenting based on socio-economic needs

title-gradient-line
green-wood-card
daylight-visa-card
c-debit-card
greenwood-daylight-chees
mv-greenwood-daylight-chees-2
Source: Company websites and press releases

By leveraging distribution effectively like tech companies

title-gradient-line
top-chat-bullet-list-3
mv-top-chat-bullet-list-4
leveraging-companies-topchat-2
Source: Zeta analysis
effectively-tech-companies-icon

By building for the consumers of tomorrow

title-gradient-line

Millennials will experience rapid growth in their share of wealth to nearly 16% by 2030, but their per capita wealth will trail that of older generations. Firms will therefore need differentiated services to serve Millennials profitably.

Gen Z now controls $45 Billion in annual spending, and the oldest Gen Z customers are nearing 24. The group numbers nearly 60 Million in the U.S.

Gen Z members over the next decade will “grow up to be the most demanding consumer the world has ever known”

Fintechs are rolling out new apps and tools with the Gen Z user in mind, to help them build credit histories while still in college, and allow them to earn savings rewards for completing household chores.

Source: Crunchbase as of July
chapter-3-label

Factors that Affect Innovation in Financial and Banking Industry

legacy- technology-icon

Legacy Technology

title-gradient-line

Outdated to serve digital needs

Legacy technology results in:
  • High technical debt & consumption of large chunks of IT spends
  • Slow delivery of new products & features to market
  • Low STP rates and dependence on manual processing - keeps costs high
journal-technology-icon

Banks spent anywhere from 65-70% of their annual technology spends on maintaining legacy systems

title-gradient-line
Source: Wall Street Journal (2019), Technology Is Banks’ New Battleground

“New card programs are entering the market on card platforms that are flexible and agile and can provide a great cardholder experience. Legacy issuers must offer a similar experience or risk losing market share. Unfortunately, many legacy card programs exist on platforms that are not easily scalable, inefficient, and costly to upgrade, putting legacy banks and credit unions at a disadvantage in the market.”

title-gradient-line

David Shipper,

Senior Analyst, Retail Banking & Payments practice at Aite-Novarica Group
discrete-components-icon

Discrete components

title-gradient-line

Restrain product delivery and innovation

Discrete components result in :
  • Highly complex integrations and custom connecters for creating new innovative products
  • Increased costs due to integrating solutions from multiple vendors and maintaining them
  • Data being stored in silos in each discrete component - integrated view of data difficult or not possible
lack-cloud-adoption

Lack of cloud adoption

title-gradient-line

Impacts scalability & resilience

Lack of cloud native systems result in:
  • Inability to scale systems elastically to meet increase in demand
  • Difficulty in managing system resilience
  • Higher costs in maintaining captive data centers and redundant capacity
not-api-first

Not API First

title-gradient-line

Inability to seamlessly integrate partners and build ecosystems

Systems that are not API first result in:
  • Inability to support Open Banking
  • Inability to support embeddable banking
  • Inability to drive innovation through partner focused ecosystems

Compounded by Macro Headwinds

title-gradient-line

cmh-low-interest-rates

Low
Interest Rates

Pressure on NII, with need to increase fee based income

cmh-stagnant-efficiency-rates

Stagnant efficiency rates

Flat yield with high operating costs

cmh-changing-demographics

Changing demographics

Pressure on NII, with need to increase fee based income

cmh-pandemic


Pandemic

Optionally digital to optionally physical

chapter-4-label

What do FIs need to win in this new landscape?

Customer centric digital strategy

title-gradient-line

Product factory of services, mapped to life journey, delivered with high frequency

highly-personalized

Highly
personalized

mapped-their-financial-needs-2

Mapped to their financial needs

new-revenue models-2

New revenue
models

Improve-efficiency-lowering-TCO

Improve efficiency by lowering TCO

customer-centric-digital-strategy

Reimagine what is possible

title-gradient-line

Status quo is insufficient - must leapfrog neo and challenger banks

Image shows the flowchart of open & embeddable banking platform
Image shows the flowchart of open & embeddable banking platform

Build for Tomorrow

title-gradient-line
Principle 1
Control

Control all aspects of your business by controlling all points of integration and using a single stack

Principle 2
Pace of change

Build to allow rapid change and deployment of new products & features. This allows for quick iterations and product feature releases

Principle 3
Composability

Decompose technology tasks to their basic form instead of using monoliths. Use a micro-services led approach to allow quick composition of new products

Principle 4
Scalability

Embrace cloud based technology to allow for rapid scaling on demand

Have a workable plan for how to get there

title-gradient-line

Billions of dollars have been spent on M&A + stack upgrades - too risky & too slow

Image shows the graphical representation of speed vs cost plan for digital banking platform
Image shows the graphical representation of speed vs cost plan for digital banking platform

“Upgrading from a legacy platform requires a comprehensive strategy. Financial institutions must weigh the benefits of a slow and steady change against a parallel solution that allows for testing, control, and rapid installation."

title-gradient-line

Brian Riley,

Director of Credit Advisory Service at Mercator Advisory Group
help-you-hand

How Zeta help you innovate financial products?

title-gradient-line

Zeta enables you to launch innovative financial products that can compete & win in a crowded marketplace.

With Zeta's Omni Stack solution for FIs , you can launch new financial products within 90 days. What sets Zeta apart is its single modern stack consisting of core banking, credit and debit processing, loans and deposits with 100% API coverage and modern interfaces.

Why Zeta?

title-gradient-line

wz-time-market

Time
to Market

Launch new products in < 90 days and new features in days

wz-modern-experience

Modern
Experience

Provide modern, neobank-like experiences with a fully private-labeled & customizable mobile app

wz-increase-income

Increase
Income

More customer retention, higher engagement, and contextual cross-sell for real gains in revenue

wz-lower-TCO

Lower
TCO

Eliminate complex multi-vendor integrations and leverage simplified pay-as-you-go billing

wz-modular-greenfield-deployment

Modular greenfield deployment

Launch new programs in parallel with your existing legacy systems with zero overlap


wz-open-banking-ready

Open
Banking Ready

100% API coverage and extensive SDK support - built for you and your partners


wz-infinite-scalability

Infinite
Scalability

Elastically handle peaks and troughs in volume with our cloud-native, loosely-coupled, microservices architecture

wz-extensive-backoffice-capability

Extensive
Backoffice Capability

Configure products, support customers, launch promos, build dashboards and manage all your banking operations in one place

About Zeta

title-gradient-line

Zeta is a modern banking tech company providing a bank-in-a-box solution to financial institutions around the globe. Co-founded in April 2015 by Bhavin Turakhia and Ramki Gaddipati, the company has 800+ employees and is headquartered in San Francisco, USA with offices across UK, Middle East, and Asia.

To know more about Zeta, log on to www.zeta.tech or follow us on Twitter, Facebook and Linkedin.

about-zeta-status-2-2
mv-about-zeta-status-5
facebook twitter linkedin