Bhavin Turakhia, Zeta’s CEO and Co-Founder, delivered a thought-provoking presentation at Zeta’s exclusive banking workshop, highlighting how next-gen processing platforms enable future technology as banking transitions from AI assisted decision making to AI driven decision making.
The heart of this transformation lies in data-driven decision-making. As Bhavin eloquently put it, gone are the days when banking decisions relied heavily on human expertise and experience. We have embarked on a new era where data, guided by Artificial Intelligence, fine-tunes every aspect of banking – from loans and account structures to transaction fees.
Bhavin drew parallels with the world of online advertising, emphasizing how data shapes user experiences in the digital realm. In much the same way, banking decisions can now be precisely adjusted based on each customer’s unique behavior, thanks to advanced machine learning models.
Bhavin explained how Next-Gen Processing delivers the essential components required for AI-driven banking:
Bhavin shared a fascinating anecdote about Blockbuster – the once-mighty video rental chain that failed to innovate and adapt to the changing landscape. This oversight ultimately led to Blockbuster’s downfall when disruptors like Netflix emerged.
Today, the banking industry stands at a similar inflection point. A fundamental shift is taking place, demanding that the status quo be challenged. The risk of not migrating to next-generation banking platforms is high, given the fast-paced evolution in the financial landscape.
In conclusion, Zeta’s CEO presented a compelling vision for the future of banking, one anchored in AI-driven decision-making and the strategic management of industry inflection points.