Sparrow x Zeta Wins Tearsheet’s Best Banking Card Product Award

We are proud to announce that the Sparrow card, powered by Zeta, has been recognized with Tearsheet’s prestigious Best Banking Card Product award at The Big Bank Theory Awards 2024. In just six months, the Sparrow credit card, aimed to cater to underserved Americans, became a leading card in the US non-prime segment, owing to its modern approach and excellent consumer experience.  

Recognizing Excellence in Innovation 

Tearsheet’s annual Big Bank Theory Awards celebrate the leaders and innovators in banking, highlighting products that push boundaries in user experience, technology, and financial empowerment. Sparrow’s win in the Best Banking Card Product category underscores its rapid rise to becoming a top choice for underserved, non-prime credit consumers. 

Zack Miller, Founder and Editor-in-Chief at Tearsheet and a member of the award jury highlighted why the Sparrow card stood out, stating: 

A Game-Changing Credit Card for the Underserved 

The Sparrow card is a customer-first solution that empowers underserved individuals to build credit while gaining financial education. It has become the 2nd highest-rated card on Credit Karma, not just within non-prime, but across more than 150 cards from all banks on the Credit Karma platform.  

Evan Feldman, Co-CEO of Sparrow Financial, encapsulates this journey of innovation, stating: 

Watch the highlights of the Sparrow card experience here: 

Why Sparrow Stands Out 

The Sparrow card provides underserved customers with the tools they need for financial independence. Zeta’s platform offers a modern, API-first infrastructure that supports seamless real-time interactions, enabling Sparrow to: 

• Deliver the best customer experience 
• Achieve fastest time-to-market 
• Leverage unparalleled program management capabilities 

Bhavin Turakhia, CEO & Co-founder of Zeta, reflects on the success of the partnership in transforming the non-prime credit landscape and shares a glimpse into the future innovations that will further elevate Sparrow’s offering.

Conclusion  

Sparrow’s win is a testament to its ability to deliver experiences that resonate with its customers. In an increasingly commoditized market, creating standout card programs demands modern, customer-centric solutions offering seamless digital experiences. That’s exactly what Sparrow delivers, made possible by Zeta’s next-gen platform. 

Contact us to discover how Zeta can help you deliver market-leading card experiences that your cardholders will love.