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- Technology
- 5 min
Understanding the Role of Dynamic CVV in Digital Fraud Prevention
Enabling dynamic CVV in cards can help issuers build stronger customer trust and reduce the financial impact of fraud on...
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Bharathi Shekar
Director, Product
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- Cards & Payments
- 5 min
The Issuers’ Guide to Push Tokenization
Push tokenization boosts payment security and convenience for card issuers, streamlining how cards are added to digital wallets. Learn the...
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Bharathi Shekar
Director, Product
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- Cards & Payments
- 5 min
Optimizing Issuance for iOS and Android Digital Wallets
For issuers, enabling cards for availability and easy addition to both iOS and Android digital wallets is key to staying...
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Bharathi Shekar
Director, Product
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- Cards & Payments
- 6 min
The Issuers’ Guide to Mobile-Based Tap-to-Pay Transactions
2024 is the year of tap-to-pay transactions. We break down the hype around mobile wallet tap-to-pay and highlight what issuers...
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Bharathi Shekar
Director, Product
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- Cards & Payments
- 5 min
Token Talk: Demystifying Tokenized Card Payments for Modern Issuers
Tokenized card payments are table stakes for issuers today, enabling a range of business benefits and enabling use cases like...
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Bharathi Shekar
Director, Product
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- Cards & Payments
- 5 min
ISO 8583 Simplified: How Card Payments Work
For card portfolio managers at banks or credit unions, understanding the ISO 8583 messaging format can help deliver secure, innovative...
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Bharathi Shekar
Director, Product
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- Technology
- 5 min
Achieving Frictionless Payments with 3D Secure: Part 2
3D Secure 2 revolutionizes online payment security by reducing fraud, while also allowing issuers and merchants to offer frictionless, one-click...
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Bharathi Shekar
Director, Product
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- Technology
- 4 min
Enhancing Online Transaction Security with 3D Secure: Part 1
Traditional security measures may work well for in-store transactions, but 3DS is an important universal protocol for online card transactions.
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Bharathi Shekar
Director, Product
Bharathi Shekar
Director, Product
Bharathi Shekar is a Director of Product at Zeta and leads a product portfolio covering payments and data. An engineer turned product manager, he has over 20 years of experience leading product and engineering teams. Bharathi is a passionate and hands-on creator and is credited with 17 patents and 4 defensive publications. Prior to Zeta, Bharathi led product management for companies like Baker Hughes, a GE company and Ola (ANI Technologies Pvt. Ltd.).
