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- Technology
- 5 min
Understanding the Role of Dynamic CVV in Digital Fraud Prevention
Enabling dynamic CVV in cards can help issuers build stronger customer trust and reduce the financial impact of fraud on...
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- Cards & Payments
- 5 min
The Issuers’ Guide to Push Tokenization
Push tokenization boosts payment security and convenience for card issuers, streamlining how cards are added to digital wallets. Learn the...
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- Cards & Payments
- 5 min
Optimizing Issuance for iOS and Android Digital Wallets
For issuers, enabling cards for seamless availability and easy addition to iOS and Android digital wallets is crucial to staying...
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- Cards & Payments
- 6 min
The Issuers’ Guide to Mobile-Based Tap-to-Pay Transactions
Mobile tap-to-pay transactions took off in 2024 . Here's how issuers can leverage tokenization and digital wallets to enable secure,...
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- Cards & Payments
- 5 min
Token Talk: Demystifying Tokenized Card Payments for Modern Issuers
How card issuers can reduce fraud, mitigate the impact of data compromises, and lower the instance of card replacements through...
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- Cards & Payments
- 5 min
ISO 8583 Simplified: How Card Payments Work
ISO 8583, the universal protocol powering every card transaction, enables seamless communication between banks, merchants, and payment networks for successful...
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- Technology
- 5 min
Achieving Frictionless Payments with 3D Secure: Part 2
3D Secure 2 transforms online payment security by enabling frictionless authentication, supporting multiple devices, and enriching data exchange for smarter...
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- Technology
- 4 min
Enhancing Online Transaction Security with 3D Secure: Part 1
The 3DS protocol has transformed online payment security from its password-based beginnings to becoming the industry standard for card-not-present transactions.
Bharathi Shekar
Director, Product
Bharathi Shekar is a Director of Product at Zeta and leads a product portfolio covering payments and data. An engineer turned product manager, he has over 20 years of experience leading product and engineering teams. Bharathi is a passionate and hands-on creator and is credited with 17 patents and 4 defensive publications. Prior to Zeta, Bharathi led product management for companies like Baker Hughes, a GE company and Ola (ANI Technologies Pvt. Ltd.).
