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- Cards & Payments
- 7 min
Winning with Digital Issuance: Lessons from Issuing 1000s of Credit Cards in Minutes
Digital credit card issuance promises instant gratification, but real competitive advantage comes from converting instant approval into instant spend.
Deepali Lalwani
Product Marketing at Zeta
Deepali Lalwani is a senior product and content marketer at Zeta, bringing over 20 years' experience writing about technology solutions in the banking and financial services domain. Throughout her career, she has specialized in supporting products that introduce new business models to market. Prior to Zeta, Deepali held senior roles at Open Financial Technologies and Tata Consultancy Services and has worked as a technology communications consultant for global brands including WNS Global, and GoDaddy India. She began her career in technical communications at IL&FS's Technology Solutions Group, working on India's first depository participant project.