Chak De India - Democratizing Credit With Credit Line On UPI

The Definitive Credit Line On UPI Playbook for Banks
  • Learn how your bank can launch and scale a successful Credit Line On UPI (CLOU) program with:
  • 6 winning strategies to launch market-leading CLOU offerings
  • 5-step framework to scale lending with CLOU
  • 6 implementation prerequisites to launch CLOU
  • 5 strategic advantages of embracing CLOU

Download White Paper

Harness a $1 Trillion Digital Credit Opportunity

With a promise of $1 Trillion in transaction spends by 2030, CLOU presents banks' best bet to achieve a profitable and compliant digital credit business.

$1 Trillion Transaction Value by 2030

A trend graph illustrating the projected growth of digital transactions in India to reach $1 trillion by 2030. These trends present significant opportunities for Indian banks to launch credit line on UPI programs.
CTA WP to learn how your bank can seize this greenfield opportunity.

This is just the starting point of our journey to democratize credit. By harnessing the power of technology, collaboration, and regulation, we can unlock the full potential of credit and create a more inclusive and prosperous India.

Profile Parag Rao

Parag Rao

Country Head – Payments, Consumer Finance,

Digital Banking and Technology, HDFC Bank Limited

About Zeta

Zeta is a next-gen banking technology company. Zeta’s platform enables financial institutions to launch extensible and compliant banking asset and liability products rapidly. Its cloud-native and fully API-enabled stack supports processing, issuing, lending, core banking, fraud, loyalty, digital banking apps, and many other capabilities. Zeta has 1700+ employees with over 70% in technology roles across locations in the US, Middle East, and Asia - representing one of the largest and most capable teams ever assembled in banking tech. Globally, customers have issued 20M+ cards on Zeta’s platform.

About Zeta About Zeta
Download the White Paper